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G.I. Joe deployed in videogame for first time

G.I. Joe is a veteran action figure introduced in 1964. Twenty years later the toy line was expanded to include characters from a nefarious COBRA organization.
by Staff Writers
 San Francisco (AFP) Feb 17, 2009
 Classic soldier doll G.I. Joe is reporting for duty in videogame consoles and handheld devices.

Electronic Arts (EA) said the videogame will debut in August with the release of "G.I. Joe: The Rise of COBRA," a live action film starring a hero based on the Hasbro toy.

The movie is from Paramount Pictures and Spyglass Entertainment. EA provided an early glimpse of the G.I. Joe videogame at a Toy Fair that ended Tuesday in New York City.

"EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming," said EA Hasbro general manager Chip Lange.

"G.I. Joe offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure videogame that will thrill gamers as well as G.I. Joe fans."

The videogame storyline will pick up where the film ends and let players re-enact scenes from the movie, according to EA. The game is being tailored for Microsoft, Sony and Nintendo videogame consoles as well as mobile devices.

"G.I. Joe has been an icon of action for 45 years," said Mark Blecher, general manager of digital gaming and media at Hasbro.

"EA has tapped the legacy of the G.I. Joe vs. COBRA saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography."

G.I. Joe is a veteran action figure introduced in 1964. Twenty years later the toy line was expanded to include characters from a nefarious COBRA organization.

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