SES Astra, an SES Global company, has announced its first transponder deal with GlobeCast, a satellite services provider.

GlobeCast will use the transponder to provide additional transmission capacity for new start-up channels, as well as for existing customers looking to expand channels and offer new services such as interactive content.

Juliet Bayliss, Director for Broadcast Services for GlobeCast UK said, "GlobeCast are pleased to have worked with Astra on securing this new capacity for our customers. The addition of this transponder to GlobeCast's offer will help our broadcast clients to target the British satellite television market and will also contribute to the development of new services in the region – most notably in the domain of HDTV."

GlobeCast – a subsidiary of France Telecom – operates on five continents and employs over 900 personnel worldwide. It uses a Global network of satellite platforms to deliver professional broadcast, enterprise and retail media, government communications and a growing range of file-based multimedia content.

SES Astra's Chief Commercial Officer and Senior Vice President Alexander Oudendijk, said: "We are delighted to welcome a company of GlobeCast's pedigree as a new customer. The fact that GlobeCast chose Astra is another excellent endorsement of our unrivalled reputation."