GreeNow has announced a technological breakthrough which enables its generator engines to power outdoor events through the winter. Knowing at low temperatures that pure biodiesel can become gelatinous and difficult to burn, the GreeNow team developed a customized, state-of-the-art heating system for its generators and fuel tanks.
The result: Even as the January weather pushes the mercury below 20 degrees, GreeNow's generators are running proficiently on 100% American-grown soybean biodiesel.
GreeNow's Winter Power System kicked into high gear on three events in New York –
Knickerbocker Ice Festival: Casablanca Productions reduced the negative environmental impact of the Knickerbocker Ice Festival in Rockland Lake, NY, over the weekend of January 22-24th, 2010
Metrovision: Metrovision selected GreeNow to power its mobile broadcast trucks at an international Red Bull Press event in New York, NY, also on January 22-24th
Events in Motion: Events in Motion partnered with GreeNow to power a movie premier for Percy Jackson in New York City on February 4th
"After 2 years of research and testing, GreeNow's Winter Power System is finally here," said Aaron Levinthal, GreeNow co-founder. "
Until now, we were unable to run biofuel in the dead of winter, but no longer. This is a huge breakthrough and I can't think of a better way to start the new decade for our company than to bring green power to the events business all year long."
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